By Trevor Burns
Applications Technology Manager at Wheelabrator
We have a saying in the Applications team at Wheelabrator – the customer doesn’t want the machine, they want the end result. It sounds obvious, but it actually has profound implications not just for how we identify the right equipment for a customer, but for development and innovation in our field.
Put simply, rather than trying to fit an existing machine to a customer’s requirements, we look at how we develop our machines to give the customer exactly what they need.
Of course, Wheelabrator’s standard machines are suitable for a wide variety of requirements already – they’ve been designed with industry needs in mind and proven in the field. But if there’s one thing our design and development teams love it’s a new challenge from a customer. Sometimes that involves teaching a machine impressive new tricks.